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Comme des Garcons Sub-Lines Explained: What to Know Before You Buy
Words by Heather June Coombs
The reissue is fine. The original is better. Here is why.
The CDG Maze
Comme des Garçons is not a single entity. It is an empire of lines, sub-lines, and collaborations, each with its own aesthetic leanings, price point, and target audience. Understanding the difference is key to navigating the resale market. Buying a high-end main collection piece for the price of a PLAY tee is a pipe dream, but identifying value within the various branches is possible.
Rei Kawakubo established Comme des Garçons in 1969. The first men's collection followed in 1978. Since then, the brand has expanded significantly, often with new lines launched to explore specific design ideas or reach different consumers. It's not about diluting the brand; it's about segmenting it. This creates a vast archive; knowing what's what will save you both time and money.
The Main Event: Comme des Garçons mainline
This is the purest expression of Kawakubo's vision. Split into Comme des Garçons (womenswear) and Comme des Garçons Homme Plus (menswear), these collections are shown at Paris Fashion Week. Expect abstract silhouettes, deconstructed tailoring, and a consistent challenge to conventional beauty standards. The materials are often avant-garde, the construction complex. This is art before commerce.
Prices are at the absolute top end of the market, reflecting the design, craftsmanship, and limited production. On the resale market, unique runway pieces command significant figures. Basic items from these lines are rare, meaning anything you find will likely be a statement piece. Authentication is paramount here, as the details in construction are hard to fake.
The Accessible Edge: CDG Shirt & SHIRT Boy
CDG Shirt launched in 1988, offering more wearable (yet still experimental) takes on shirting. It leans into deconstruction and patchwork but often uses more familiar fabrics like cotton poplin and flannel. It balances the avant-garde with everyday functionality. Think oversized cuts, asymmetric hems, and playful graphics without straying into the overtly commercial territory of PLAY.
SHIRT Boy is a more recent offshoot, often characterised by bold, almost childlike graphics and bright colours, appealing to a younger demographic. Both Shirt lines sit below the mainline in price and accessibility, making them good entry points for those wanting a piece of Kawakubo's influence without the full commitment. Resale value is generally strong for interesting pieces, particularly those with unique prints or fabrication.
Hommes & Everything Else: Homme, Homme Deux, Ganryu
Comme des Garçons Homme (not to be confused with Homme Plus) began in 1978. It's often seen as the most conventional men's line, focusing on well-made, understated staples – think blazers, trousers, and knitwear with subtle CDG twists. The cuts are classic, the colours muted. This is the office-appropriate CDG, if such a thing exists.
Homme Deux, established in 1987, is even more traditional, primarily offering suiting and formal wear. It's the most conservative line, but with precise Japanese tailoring. These pieces offer exceptional quality and timeless design, holding their value well for those seeking sophisticated basics.
Ganryu, designed by Fumito Ganryu, launched in 2007 and ran until 2017. It fused streetwear elements with CDG's deconstructive tendencies. Expect oversized hoodies, drop-crotch trousers, and patched denim. It was a cult favourite and pieces still hold a dedicated following on the secondary market. If streetwear with an intellectual edge is your thing, look for Ganryu.
The Heart: PLAY
Launched in 2002, CDG PLAY is probably what most people recognise. The bug-eyed heart logo, designed by Filip Pagowski, is ubiquitous. This line is entirely focused on basics – t-shirts, hoodies, cardigans, and Converse collaborations – all adorned with the famous logo. It's the commercial powerhouse, designed to be instantly recognisable and widely accessible. It funds the more experimental ventures.
PLAY items are mass-produced compared to other lines and are consequently the most affordable. Resale value is decent for unworn or good condition pieces due to constant demand, but it is not an investment piece in the same way a runway Homme Plus item might be. It's a brand entry point, not a deep dive.
When Worlds Collide: Collaborations & Special Projects
CDG is known for its extensive collaborations. Converse, Nike, Supreme, and even Disney have all featured the CDG touch. These collaborations often bridge the gap between high fashion and streetwear, bringing CDG's aesthetic to broader audiences.
Then there are special lines like Black Comme des Garçons (limited-run, often darker, more accessible versions of mainline ideas) and Comme des Garçons Comme des Garçons (often referred to as 'CdG CdG', a womenswear line known for its classic, whimsical, and often uniform-inspired pieces). Each has its own distinct flavour. Understanding these nuances helps in identifying what you're actually paying for. Not all CDG is created equal, nor should it be valued as such.
Buying Comme des Garçons pre-owned means understanding the taxonomy. You pay for ideas, materials, and rarity. Know which line offers what before you buy.


