
What Resale Prices Tell Us About Which Brands Actually Have Longevity
Resale value is the true arbiter of a brand’s worth. Marketing departments can talk endlessly about heritage, quality, and craft. Fashion magazines can...
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the patina journal
Buying guides, brand deep dives, and a considered take on pre-owned.

Resale value is the true arbiter of a brand’s worth. Marketing departments can talk endlessly about heritage, quality, and craft. Fashion magazines can...

Resale value is the true arbiter of a brand’s worth. Marketing departments can talk endlessly about heritage, quality, and craft. Fashion magazines can...

The Real Cost of New The marketing around 'new' is relentless. Brands spend fortunes convincing us that a fresh item, straight off the production line, is...

The question of whether Norse Projects retains its value is not straightforward. Like many contemporary brands that blend classic aesthetics with durable...

Stone Island's Gilet Grip The gilet. Not quite a jacket, more than a vest. Once the preserve of dog walkers and country gents, it's now a staple. And in...

Outdoor Performance, Urban Currency Arc'teryx gear holds its value. Look at any pre-owned market. Spend £500 on a jacket today, you will likely get a...

The Tennis Shirt Standard Fred Perry and Lacoste. Two names synonymous with the pique polo, worn by everyone from tennis champions to terrace casuals....

Moncler has diversified significantly since its peak as a functional mountaineering brand. Understanding the different lines is key when assessing resal...